Josh Rosen: Shredding Limits, Building Legacies

From the snow-covered slopes of the Pacific Northwest to the bustling streets of New York City, Josh Rosen has mastered the art of carving his own path—and he’s bringing that same energy to fatherhood. 

Known for blending surf, skate, and city culture through his iconic brand Saturdays NYC, Rosen has built a career (and a life) around breaking molds. But his biggest passion? Passing on the lessons he’s learned to his kids.

Rosen’s upbringing shaped his approach to life and parenting. "My dad was an attorney and had the gift of gab," he’s shared. "I learned how to connect with people by watching him, and it’s something I hope to pass on to my own kids—building connections, staying curious, and embracing the unique."

For Rosen, fatherhood is all about encouraging individuality and creating authentic experiences. Whether it’s riding bikes across Brooklyn Bridge, chatting with strangers, or introducing his kids to the creative, ever-evolving culture of NYC, he’s showing them that life’s best moments come from stepping out of your comfort zone.

Josh Rosen isn’t just a badass dad for what he’s built—he’s one for the way he’s teaching the next generation to stay true to themselves while exploring the world with open eyes and an adventurous spirit.

Catch Josh living this philosophy firsthand in DIRT: by Huckberry, where he hits the road for good eats, bold adventures, and even bolder stories.