Rad Dad Feature: Wylie Robinson of Rumpl

If you’ve ever tossed a Rumpl blanket in the back of your car before a road trip or picnic, you’ve got Wylie Robinson to thank. The idea sparked during a van trip through the Sierras, when a busted heater and some duct tape led Wylie to ask: why can’t outdoor blankets be as warm, durable, and technical as sleeping bags?

From that moment, Rumpl was born. Fast forward a few years, and Wylie’s now running a brand that’s become a go-to for adventurers and backyard loungers alike. But even more important? He’s a dad to two young boys and fully immersed in the ride of fatherhood.

“Being a dad has redefined how I think about time.”

As the founder and CEO of Rumpl, Wylie’s days are full — but being a dad has shifted his priorities in a big way. “I’ve had to recalibrate how I think about productivity, creativity, and what actually matters,” he told us. “Sometimes the most meaningful part of my day is sitting on the floor building a LEGO tower.”

His favorite part of being a dad? “The chaos. And the clarity that comes from it.” Like many dads, Wylie’s learned that juggling business with family means something’s always in motion — but there’s something grounding in the mess.

On Balance and Solo Time

Wylie finds balance in nature — trail runs, sunrise surf sessions, or early morning time before the house wakes up. “Being outside clears my head and helps me show up better for my kids.” He’s also big on creating intentional one-on-one moments with each of his sons — even if it’s a quick bike ride or time tinkering in the garage.

Advice for New Dads

“Your kid doesn’t need a perfect dad. They need a present one.”

For Wylie, showing up consistently — even if imperfectly — is the whole point. Whether that means changing course mid-day to be home for dinner or just listening more than talking, his parenting approach is about presence over perfection.