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Sup y’all. Crazy to think Christmas is in 5 days. If you’re into football, we have quite the weekend ahead. We’ll see ya Monday and then we’re gonna take a break the rest of the week. Have a great one!


Build the Treehouse

We all want our kids to thrive—financially, professionally, personally. But here’s the thing: success rarely comes from coloring inside the lines we set for them.

Think about the people you admire most. They didn’t get where they are by just following the script or nailing every test. They got there by diving headfirst into their passions, working on projects they loved, and chasing big, bold ideas.

As Paul Graham says, "If I had to choose between my kids getting good grades or working on ambitious projects, I’d pick the projects." Why? Because passion beats perfection.

So, instead of stressing over straight A’s, help your kids find something they’re excited about. Let them get creative, take risks, and build their own “treehouse”—whatever that looks like for them.

Real success starts with a spark. Your job? Fan the flame.


Josh Rosen: Shredding Limits, Building Legacies

From the snow-covered slopes of the Pacific Northwest to the bustling streets of New York City, Josh Rosen has mastered the art of carving his own path—and he’s bringing that same energy to fatherhood.

Known for blending surf, skate, and city culture through his iconic brand Saturdays NYC, Rosen has built a career (and a life) around breaking molds. But his biggest passion? Passing on the lessons he’s learned to his kids.

Rosen’s upbringing shaped his approach to life and parenting. "My dad was an attorney and had the gift of gab," he’s shared. "I learned how to connect with people by watching him, and it’s something I hope to pass on to my own kids—building connections, staying curious, and embracing the unique."

For Rosen, fatherhood is all about encouraging individuality and creating authentic experiences. Whether it’s riding bikes across Brooklyn Bridge, chatting with strangers, or introducing his kids to the creative, ever-evolving culture of NYC, he’s showing them that life’s best moments come from stepping out of your comfort zone.

Josh Rosen isn’t just a badass dad for what he’s built—he’s one for the way he’s teaching the next generation to stay true to themselves while exploring the world with open eyes and an adventurous spirit.

Catch Josh living this philosophy firsthand in DIRT: by Huckberry, where he hits the road for good eats, bold adventures, and even bolder stories.


Sidio Starter Pack

We know, we know—it’s storage. But let’s face it, the older you get, the more you appreciate some quality storage solutions. And with the new year creeping up, it’s the perfect excuse to finally organize all that random garage chaos.

Enter the Sidio Starter Pack: 2 full crates, 1 half crate, and lids for each—ready to handle everything from tools to camping gear to those rogue soccer balls. Collapsible, water-resistant, and tough as nails, these crates make tidying up feel oddly satisfying.

Get it here on sale.


In case you missed it: Nikon doesn’t just make cameras, they have a whole line of rangefinders, binoculars, and more. If you need a pair of binoculars (and you will at some point), invest and get a pair that will stand the test of time. Get ‘em here.


Hip Fixer Edition

Stiff hips? Lower back pain? Feeling like a tin man every time you stand up?

Straight from our favorite PT coach on Instagram, here are 4 easy exercises to unlock those tight hips and level up your mobility game. Whether you're desk-bound, chasing kids, or just want to feel less creaky, this routine’s got you covered.

Give each move a minute. Your hips will thank you later. 💪


Crush 2025

Caught this gem from Jesse Itzler the other day on the ‘My First Million’ podcast:

"How to Plan an Epic 2025 in 56 Minutes." Perfect timing as we gear up for the new year.

Here’s what hit home for me:

  • Go into 2025 light—declutter emails, clean spaces, tidy cars, etc.

  • Plan mini family adventures—because memories > stuff.

Trust me, it’s worth the watch. 👉 Check it out.